Featured in World Oil: Executive Viewpoint
30 Sep 2020
The Best Technology is Often Boring
Jesse Filipi, Director of Product Management
Buying new optimization technology is like taking an offensive lineman in the first round of the NFL Draft … boring. But investing in the trenches protects your skill players’ blind sides, gives them time to score more points, and builds a winning season.
We have all missed sports during the pandemic, and any NFL news—even the typically boring draft—was a welcomed distraction. True sports fans know that the draft can swing the fortunes of an NFL team. Often, it’s not the flashy wide receiver taken in the first round that wins championships, but rather a beefy lineman with good footwork that determines a team’s success. Hall of Fame coach John Madden famously said, “Usually the team with the most points wins the game.” If a quarterback doesn’t have time to throw, and a running back doesn’t have holes to run through, the odds of winning are slim.
The same goes for well optimization and failure rate reduction. Management wants to see production up and failure rates down (i.e., all wins, no losses), and operations wants to run the right plays to achieve those goals. The problem is that there are more wells than people to manage them, which translates into difficulty executing even fundamental production optimization plays.